RARA001
RaRaLand is a label built around instinct, curation, and identity. Co-founded and creatively directed by Read the News, it moves with a clear point of view, rooted in a sophisticated electronic sound and shaped by a strong artistic and sonic language.
The focus is not volume. It is selection. Each release is chosen for its character, tension, and lasting impact. Music with depth, emotion, and edge.
RaRaLand exists to support artists with a distinctive vision and to create records that feel as natural in intimate listening moments alone as they do when shared with others.
Coming soon on RaRaLand: Sentin — “We Go On”. Our forthcoming fifth release pairs a new name with a bright green cover and a silver carousel. Stay tuned for the release.
Read the News return to RaRaLand, this time alongside HeAndMe. “Look At Me” marks the label’s fourth release, with a pink car and a bright turquoise backdrop giving the record its visual identity.
Three artists, one “Strawberry”. MAXI MERAKI, Mich and Soda come together for RaRaLand’s third release, accompanied by our silver strawberry artwork.
Tim Engelhardt and Coach Harrison join the RaRaLand catalogue with “Shivers”. Our second release brings two new artists into the label’s story and opens the next chapter.
The first chapter of RaRaLand. Co-founders Read the News introduce the label with “Little Jaguar”, setting the direction for a catalogue built around instinct, curation, and identity.
We listen to every demo personally. If your sound fits — atmospheric, emotional, with a strong point of view — we want to hear it. Send a private SoundCloud or similar link. No attachments.
